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Mitch Joel: The Art of Marketing
I had a great day at the The Art of Marketing conference earlier in March and this, and this series, of blog posts will be my attempt to crystallise some of the myriad thoughts inspired and provoked by...
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The Role Of Humour in Social Media Marketing
One of the best things about working in a global, multinational agency is the breadth and depth of talent across the network. It’s even better when that talent produces some amazing thinking and we’re...
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Campaign Measurement
Rather than post about that campaign again, here are my thoughts on what we should look at when evaluating all campaigns – not just this one. 1. Did it get people talking? 2. Did it drive a long term...
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Five Great CMO Blogs
There’s plenty of great blogs out there but the one’s I pay special attention to are from the people I admire or want to emulate. John Ellett from nFusion Group has a list of his five favourite CMO...
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Sometimes I just want to sell some hubcaps
From the same vein as “all I’m looking for is some really tasty sausages” comes this article on AdAge which reminds us not all companies, brands, products or organizations are right for social media:...
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Gamification and The Game Layer
I recently posted on The Game Layer, and included a presentation from a DDB colleague on the trend. I’ve been playing with Foursquare, Farmville and Empire Avenue as well as watching with interest as...
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Creating Original Content
According to eMarketer, online video advertising will rise 40% this year but the real opportunity is in creating real, branded original content – in telling stories. I’ve said before that the marketing...
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Kudos for Plain English
Good job Debenhams (an English department store) for using plain, accessible english in its coffee menu. For what its worth, I like my language like I like my hot chocolate. Supreme, with whipped cream...
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The power of the post-launch
So much of our time is spent focusing on launching a campaign or on shipping a product. There’s a feeling that that moment is the zenith, the peak that we should we working towards and when its...
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2014 Predictions
Forward looking statements often take the form of predicting the present – taking what we see as happening now and projecting it into a greater and wider trend – so please take these comments, provided...
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